Master Lab Sales & Close More Accounts

Proven training system for lab reps, managers, and lab owners who want predictable growth.

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The Hidden Cost of Poor Sales Training

  • 6–12 Month Ramp Time Is Expensive

    Every delayed month to productivity costs revenue, momentum, and leadership bandwidth.

  • Most Training Is Forgotten Within Weeks

    70% lost in one week. 87% gone in a month. Event-based training alone doesn’t create lasting performance.

  • Inconsistent Training = Inconsistent Revenue

    When every rep learns differently, results vary wildly — and performance gaps widen.

  • No Standardized System for Continuous Development

    Without structured, on-demand training, reps depend entirely on managers — limiting scalability.

Meet Brandon Worley

Founder, Lab Sales Academy

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With 20+ years in Laboratory sales, Brandon Worley rose from last place to President’s Club and went on to scale multi-million and multi-billion-dollar sales organizations. Lab Sales Academy is the structured system behind that success.

  • Built from Real-World Diagnostic Sales
  • From #88 to #1 Using a System
  • Architect of Scalable Sales Teams
  • Trained & Mentored Hundreds of Reps

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Years in Diagnostic & Healthcare Sales

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Laboratory Reps Trained

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Sales professionals led as SVP of Sales

$ 0

Annual Lab Revenue

Why Choose Lab Sales Academy?

Designed for laboratory leaders who demand disciplined sales execution, faster rep ramp-up, and scalable commercial performance.

Module Mastery Framework

A comprehensive, step-by-step system covering the full laboratory sales journey — not scattered tactics, but structured execution.

From Prospecting to Retention

Gain command of territory planning, cold outreach, consultative selling, compliance positioning, implementation, and account growth.

Designed for High Performers

Flexible, self-paced learning that allows ambitious reps and leaders to sharpen skills while actively driving revenue.

Courses

Build the System. Then Master the Edge.

Core establishes the foundation. Advanced sharpens the mindset and influence that separate top 1% reps.

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LSA Core

Build a disciplined, repeatable lab sales foundation with structured prospecting, territory planning, and closing frameworks designed for consistent performance.

  • Coming Soon

LSA Advanced

Develop the mindset, emotional intelligence, and influence skills that separate competent reps from elite revenue leaders.

What real reps say about LSA

“From Clueless to Closing”

Within 60 days, I landed 4 new accounts and generated over $150K in new lab revenue. I finally feel like I belong in this industry.

Jamaine C.

“I Didn’t Know How to Pitch”

The pitch framework made me sound—and feel—like a pro. I wasn’t guessing anymore.

Katie R.

“I Was Lost in the Field”

I doubled my productivity, and my close rate is steadily climbing. I’ve already added $90K in new revenue to my territory in less than 90 days.

Shane R.

“I Didn’t Know What I Didn’t Know”

Now I have providers asking for my time. I’ve made over $30K in bonus commissions since starting—and I feel like I’ve only scratched the surface.

Lindsay L.

“I Was Mentally Overwhelmed and Stuck”

 3 months later, I brought on multiple new accounts and started hitting my quotas. 6 months later, brought on numerous multi-location customers and more than doubled my volume.

Vasili M.

“I thought I was good”

This coaching process made me understand WHAT I was doing consistently and HOW to structure it. My cold calls, follow ups, onboarding, processes behind every step along the way.

Grant Y.

“Process, Process, Process!”

Confident, organized, and winning. I grew my territory from 800 to 2,500 samples in two years. I’d recommend the Lab Sales Academy course to every rep—there’s always room to level up.

Bjorn Z.

Frequently Asked Questions

How does Lab Sales Academy improve revenue performance?

Lab Sales Academy standardizes your sales process across your organization — from prospecting and territory planning to retention and revenue metrics — reducing variability between reps and increasing consistency in account acquisition and growth.

Pricing

Flexible Plans Built for Growth

Laboratory growth requires structured execution. Our Lab Sales Training Programs are designed to align your reps with a repeatable, compliance-conscious revenue system

LSA Individual

$5,000

/ year

or $250

/ month

Complete Structured Sales Process

  • Sales Process Modules (Video & Audio)

  • Quizzes

  • Assignments

  • Sales Templates

  • MedRoute

  • Weekly Group Coaching Call

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LSA Sales Team

$15,000

/ year

Programs typically start at $15,000 per year for smaller teams.

  • Sales Process Modules (Video & Audio)

  • Quizzes

  • Assignments

  • Sales Templates

  • MedRoute

  • Weekly Group Coaching Call

Contact us

$39

/ user / month

AI Planning, Routing Software

  • Google & AI Account Search

  • Route Optimization

  • Daily Territory Planning

  • Notes & Account Organization

View Demo

Additional Offerings:

  • In-Person Workshop: $15,000 / Per Day

  • Virtual Group Coaching: $1,500 / Per 60 Minute Call Per Month / Up To 20 Reps Per call

Terms

By enrolling in Lab Sales Academy, you agree to the following terms: Payments are due as outlined at purchase, with no refunds once access to course materials has been granted. All training content, frameworks, scripts, and resources remain the intellectual property of Lab Sales Academy and may not be copied, distributed, or resold. Participants agree to maintain confidentiality of any proprietary information shared. Lab Sales Academy may update program content or terms with notice. This agreement is governed by the laws of the State of Ohio, with any disputes resolved in Ohio courts.

We’re Here to Elevate Your Lab's Performance

Let’s discuss your sales team, growth goals, and how to build a structured, scalable laboratory revenue engine.

Ready to kickstart propel your Lab’s revenue? Get Started Today 

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