LAB SALES ACADEMY
 "New or average Sales Reps go from feeling unconfident, unsure, and overwhelmed to feeling confident, empowered and in control, which results in improved sales performance in less than 90 days"Â
" Turn new or average performing lab reps into elite sales reps in 90 daysÂ
Manager-led, plug-and-play best in class training built specifically for clinical reference labs.
For less than the cost of one failed hire, your entire team gets world-class lab sales training, consistent proven processes, and measurable ROI. "
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Jamaine C.
“From Clueless to Closing”
Where I Was:
I was brand new to lab sales and had no clue where to even begin. I was overwhelmed, unsure how to start conversations, and terrified of rejection.
What I Experienced:
This program didn’t just give me tactics—it gave me confidence. The structure, the scripts, the live roleplays... it felt like I finally had a plan.
Where I Am Now:
Within 60 days, I landed 4 new accounts and generated over $150K in new lab revenue. I finally feel like I belong in this industry. -Jamaine C
ABOUT THE FOUNDER
Brandon Worley — Founder, Lab Sales Academy
Brandon Worley builds winning lab organizations—and the people who power them. For nearly 20 years in medical diagnostics, he’s led from the front: one of the first three sales reps at Millennium Health, then Regional Manager, Regional VP, and ultimately Senior Vice President of Sales. Along the way he helped architect the sales engine, trained and scaled teams from a handful of reps to 400+ nationwide, and drove $750M+ in annual revenue.
What sets Brandon apart isn’t just scale—it’s purpose. He believes careers change when reps are given systems, skills, and belief. That conviction birthed Lab Sales Academy: a platform designed to turn new reps into elite performers in record time, and to equip leaders with proven playbooks that grow volume, profitability, and impact.
Beyond the boardroom, Brandon cherishes his roles as a loving husband, father to their two incredible sons and 3 adorable dogs. He’s energized by workouts, travel, mentoring, volunteering, and learning something new every week. He has also co-founded and scaled companies in healthcare software, diagnostic labs, and food & beverage.
This sales process is proven! It has resulted in billions of dollars in lab sales revenue in multiple lab service lines. It has helped over 100+ sales reps win President’s Club and it will work for you GUARANTEED! The only question for you is do you want to invest in leveling-up or staying average?
Lab-specific
A scalable proven process and strategies purpose built for lab reps that’s already generated billions of dollars in revenue.
Sales Leader Led , flexible course structure that’s plug-and-play
Daily, weekly, or on demand content (Sales Leader Discretion), agendas, slides, quizzes and tools.
ROI you can see
 More qualified leads, faster closes, smoother implementations and higher retention
Unlock Your Potential - Success Awaits!
● Confidence in 90 days: “reps go from feeling unconfident, unsure, overwhelmed” → confident, empowered, in control resulting in quick sample growth.”(Transformation Statement).
â—Ź Standardized playbooks: prospecting, planning, route optimization, cold-calling, sales pitches and frameworks, objection handling, closes, implementation and much more.
â—Ź Consistent field activity: daily/weekly operating rhythm that compounds into pipeline and sample growth.
● Leader leverage: facilitation guides, ride-along scorecards, progress trackers—so leaders spend time coaching live opportunities, not building training from scratch.
● Measurable ROI: call volume ↑, qualified meetings ↑, conversions ↑, retention ↑.
Take This Course OVER 1,000Â REPS TRAINEDÂ |Â Â 20+ YEARS EXPERIENCEÂ Â |Â OVER 500 - 5 STAR RATINGS
MY SERVICES
Browse my current list of services to see which ones are right for your current stage of business.
LAB SALESÂ ACCELERATOR
Ideal for new and experienced lab reps. Sales leaders can use the entire course for newer reps or tailor specific modules based on the coaching needs for each rep. Includes tools like: Routing Calendar Templates, Sales Process Cards, Role-play Scenarios, Cold Call Scripts, Selling Scripts, Billing Scripts, Implementation Checklists, and much more.Â
ADVANCED SALES & MINDSET COURSE
 Perfect for experienced lab reps. They are competent in the sales process, but have an opportunity to level up their advanced selling skills while learning how to overcome mental barriers that might be holding them back.
GROUP COACHING
 Offered to both sales reps as well as sales leaders. The goal of these calls is to identify 1-2 areas that if leveled up can move the needle. We then focus on understanding and solving these issues or discussing best practices to overcome them.Â
EFFICIENCY TOOLS
These tools are custom built to help Lab reps be more efficient and effective and productive. These tools include: MedRoute - a planning and routing software proven to help reps plan fast, drive less and close more deals. AI Roleplay - a AI powered role-play tools designed to help reps practice their pitch or full sales scenarios.
Katie R
“I Didn’t Know How to Pitch”
Where I Was:
I was a teacher before I started in lab sales. I didn’t know how to position our lab or speak the provider’s language.
What I Experienced:
The pitch framework made me sound—and feel—like a pro. I wasn’t guessing anymore.
Shane R.
“I Was Lost in the Field”
Where I Was:
I was a newer rep driving around my territory aimlessly, unsure who to call on or how to prioritize my day.Â
What I Experienced:
The territory planner and daily structure was a game-changer. I finally had a strategy and the knowledge on what accounts I should call on and how to prioritize my leads.
Where I Am Now:Â
I doubled my productivity, and my close rate is steadily climbing. I’ve already added $90K in new revenue to my territory in less than 90 days.
Vasili M.
“I Was Mentally Overwhelmed and Stuck”
Where I was:
It felt like I was going a half step forward, and 2 steps back. Anytime I would gain some momentum, it felt like it would fizzle out. I was pressing the issue too much, putting too much pressure on myself, and not enjoying the job.
What I experienced:
The course helped me identify the mental hurdles of the job and hit the restart/refresh button on how I was going about my day and what my goals were. Fine tuning my skills-I had some of the tools, but was struggling connecting the dots and being as efficient and effective as I could be.
Where I am Now:
Way more confident, comfortable and effective. 3 months later, I brought on multiple new accounts and started hitting my quotas. 6 months later, brought on numerous multi-location customers and more than doubled my volume. 1 year later I am a mentor to new reps and top 3 in President’s club. This program is a great fit for any new rep, somewhat experienced rep, or tenured but struggling rep looking to level up.
Lindsay L.
“I Didn’t Know What I Didn’t Know”
Where I Was:
I came from another industry and was just winging it in the field. I had no roadmap and didn’t even know the right questions to ask. I did ride-a-longs with other reps, but felt overwhelmed trying to copy them as their style didn’t fit my personality.
What I Experienced:
This course gave me the roadmap I was missing. I stopped guessing, became more confident and started growing my business.
Where I Am Now:
Now I have providers asking for my time. I’ve made over $30K in bonus commissions since starting—and I feel like I’ve only scratched the surface. My manager said that even though I’ve only been here for 4 months I present like I've been doing this for years. I love this feeling.
Grant Y.
“I thought I was good”
Where I Was:
My numbers showed that I am one of the best but I didn’t feel like I was
What I Experienced:
This coaching process made me understand WHAT I was doing consistently and HOW to structure it. My cold calls, follow ups, onboarding, processes behind every step along the way.
Where I Am Now:
I’ve been able to have meaningful conversations with high level players in the space through repetition of success processes. I’ve closed 3 accounts that I have been chasing for 2+ years each.
Bjorn Z.
“Process, Process, Process!”
Where I Was:
I knew the sales basics but lacked a repeatable sales process, strong time management and a real territory plan. I chased lunches, winged sales calls, didn’t plan my days well and hoped closes = growth.
What I Experienced:
This course gave me sales, implementation and customer service processes. It provided proven strategies and techniques that allowed for efficient weekly strategy—prioritize A-accounts, cluster visits, and plan routes for the fastest impact. Less zig-zag, more smart facetime and more producing accounts. .
Where I Am Now:
Confident, organized, and winning. I grew my territory from 800 to 2,500 samples in two years. I’d recommend the Lab Sales Academy course to every rep—there’s always room to level up.
Carolina R.
"Productivity Pump!"
Where I Was:
I had just been promoted to take over a territory with zero volume. I knew how to sell, but figuring out how to build something from nothing felt overwhelming.
What I Experienced:
The Lab Sales Accelerator course helped me a lot with organizing my day and becoming more efficient, which gave me the clarity I needed to attack the right opportunities. The structure, planning tools, and daily strategy helped me move with intention and avoid wasting time.
Where I Am Now:
Since completing the program 12 months ago, I’ve taken that territory from nothing to one of the top-producing regions in the company doing thousands of samples per month. The habits I built during those 90 days continue to drive my success every day
Tools & Templates Included
â—Ź Pre-Call Planning Checklist
â—Ź Prospect & Lead-List Template
â—Ź A/B/C Account Grader & Route Planner
â—Ź Weekly Dream-Week Planner
â—Ź Sales Presentation Outlines (3 styles)
â—Ź Implementation Checklist (lab-specific)
â—Ź Billing Talk Tracks & Prevention Scripts
â—Ź Service Playbooks (A/B/C)
â—Ź Follow-Up Schedule Template
â—Ź Competitor Intel Sheet & Contact Capture Guide
â—Ź Volume Estimator & RPS Calculator
â—Ź KPI Tracker & Weekly Scorecard
â—Ź Referral Request Scripts
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